Businesses are recognizing the need to transform and change to keep up with both established competitors and to cope with either brand new competitors or with parallel companies which are branching out into their traditional space. Unfortunately, while many businesses are recognizing the need for transformation, they are either inadequately...

Often, when an agency makes a pitch to modify an existing website, their pitch is tantalizingly short on details while being long on promises of what the agency can do. Too often, those promises are made without having a look at the back-end of the website, and so are made...

  Working for a digital agency, having a client come to you looking for a brand-new website is the ideal situation. This gives the agency a chance to shape the direction of the business and create a user experience that helps sell the client’s brand. However, this ideal is becoming...

As discussed last week, there is a growing need for technology companies to collaborate to meet the demands of their clients. While plenty of companies have broadened their offerings, many find that through this broadening they have become jacks-of- all-trades... and of course, masters of none. The other direction in...

It is something of a paradox of the technology industry, that as programs and customers’ needs become more integrated, technology providers are becoming more specialized. So, to provide customers with the service they need, more and more technology providers are seeking to partner with other specialist businesses. From the point...