Often, when an agency makes a pitch to modify an existing website, their pitch is tantalizingly short on details while being long on promises of what the agency can do. Too often, those promises are made without having a look at the back-end of the website, and so are made...

  Working for a digital agency, having a client come to you looking for a brand-new website is the ideal situation. This gives the agency a chance to shape the direction of the business and create a user experience that helps sell the client’s brand. However, this ideal is becoming...