Picture this. You’re about to traverse a wide stretch of snowy and icy terrain. It’s your first expedition in this type of weather. The wind is howling. You’ve been walking all day and your group is traveling well. Not much longer and the tent will be pitched and you can...

You’ve just bought a new car. You’ve been wanting this car for a while. (Actually if this was about my husband I would say there are many cars he has been wanting for a while!). It’s a red mustang and you got it for a good price, $19,000. You can...

Your dishwasher is not working. You’re having to wash the dishes in the sink. It’s so slow! You phone the repair company. A week!? They can send someone round to look at it in a week? You visualize yourself washing dishes all week. And wonder, why the wait? Can’t they...

If you were at a duck pond and a duck barked at you, you would be very surprized wouldn’t you? Totally confused probably. The ‘duck’ you’re seeing looks like a duck, swims like a duck … but barks!?! When your customer gets your SaaS agreement they might feel like this...

Right, so this is the third time you’ve lost your car keys this week. And it’s only Tuesday. Now if only you took some time to organize a place to keep them, you’d always know where they are. But you’re always rushing, so you don’t. And then, when you go...